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27th April 2023

.. as pony replaces dog in this unique edition

Today sees the ‘Big Reveal’ of a brand new MONOPOLY: New Forest Edition board.

And – drum roll – we get to feature in the game!

We are one of 30+ New Forest organisations to ‘Pass GO’ in the MONOPOLY: New Forest Edition game.

This New Forest version of the world’s most popular board game features “the great and good” of the region – from the National Park, to Rufus Stone, to Bolton’s Bench .. and many more, including us.

We get to star on a Love The Forest ‘chance’ space.

New Forest Trust Chairman, William Ziegler at the official launch of MONOPOLY: New Forest Edition at Balmer Lawn Hotel

In this edition, the multi-coloured MONOPOLY property sites become exclusively New Forest. And the cards and tokens change too. The boot playing token gets the boot – literally – along with all the traditional tokens, such as the top hat, Scottie dog and ship. And amongst those in their place? A pony, tent and pig.

The board has been produced by London-based games company Winning Moves UK, under licensing from global branded entertainment leader Hasbro, and is in shops now.

The sets are themed in genres. From heritage to tourism, hotels to shopping, business to travel – and more. There’s a ‘Show’ set which includes The Ellingham Show and the New Forest and Hampshire County Show. And the quartet of trains stations from the London original classic are handed over to local stations, including Brockenhurst. Several New Forest charities get to feature in the game too.

Ella Gibbs, Customs Games Executive at Winning Moves UK, says:  

“It’s a board for the ages – the past and the present – and features the great and the good of the New Forest.”

The game was being formally launched this morning at the Balmer Lawn Hotel, at exactly the same time as it hit the shops.

Last year it was announced that the New Forest is getting its very own official version of MONOPOLY. At the time the public was invited to send in suggestions. 

“We have been wonderfully spoiled for choice putting this edition,” adds Ms Gibbs from Winning Moves UK. “Thank you to everyone who contributed during the public consultation process.”

The game is available now. WHSmith, Waterstones and Amazon are amongst the leading stores stocking the board.


MONOPOLY first hit shelves in 1935 with the Racecar, Thimble, Boot, Top Hat, and Battleship among the original set of MONOPOLY tokens, while the Scottie Dog and Wheelbarrow were added in the early 1950s. Although the brand has evolved over the 87 years, the gameplay and iconography of the classic MONOPOLY game has remained unchanged, making it a timeless classic sure to be enjoyed by future generations. Today, MONOPOLY is the world’s favourite family game brand and is enjoyed by more than one billion players in 114 countries across the globe. 

About Winning Moves:

Winning Moves is a leading world games company, which since 1992 has owned and produced TOP TRUMPS, producing and selling the ‘Cool, Card, Cult’ game in more than 30 countries across the world. Winning Moves also produces, with Hasbro, official versions of MONOPOLY based on cities and towns across the world, including in the UK, across Europe, the US, the Middle-East, Africa, the Far East, Australasia and many more places. Winning Moves as well owns and produces PASS THE PIGS, WADDINGTONS NUMBER 1 PLAYING CARDS and a host of other leading games, toy and card Brands. 

About Hasbro: 

Hasbro is a global branded entertainment leader whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through gaming, consumer products and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit © 2023 Hasbro, Inc. All Rights Reserved.


New collaboration to welcome visitors and help them care for the New Forest

A new visitor film has been launched by Forest organisations and marks the start of a new collaboration between tourism body Go New Forest and the Love the Forest scheme.

The visitor welcome film, led by the New Forest National Park Authority with Forestry England and Go New Forest, the official Destination Management Organisation for the New Forest, encourages visitors and locals to help look after the landscape, buy local and get around car-free.

The film was part-funded by a £2,000 grant from Love the Forest, a visitor giving scheme run by registered charity The New Forest Trust, which works with businesses to encourage guests to add a donation to a stay, restaurant bill or product and then gives grants to fund conservation, education and commoning projects.

Alison Wilson, Go New Forest Board member and Love the Forest trustee, said the tourism body is encouraging more of its members to collect donations and is promoting the scheme to visitors online on the destination website –

She said: ‘Go New Forest is proud to have chosen Love the Forest as its charity of the year and members are keen to step up their support of visitor giving. It’s great that our first project together is helping to protect the very thing our visitors come to see – the spectacular landscape and the traditional way of life here.’

Jaqui Oldfield, owner of Red Shoot Camping Park in Linwood, said she would be playing the film on a screen in reception and will embed it onto her website. She said: ‘My family have lived in the New Forest for generations and understand the environmental sensitivity of this unique area. We’re a Go New Forest member and would 100% encourage other businesses to get involved with Love the Forest. Collecting donations is not difficult to do and there are plenty of resources available to help get the messages out there about caring for the Forest.’

Hilary Harper, Love the Forest trustee, said: ‘We fund vital conservation projects such as removing invasive plants from choking our rivers and helping to protect New Forest ponies. Our education projects are equally important so it’s vital to work closely with the tourism industry to share the film and gain more business supporters.’

Aynsley Clinton, of the New Forest National Park Authority, said: ‘Over half the National Park is internationally important for nature conservation. Our role is to ensure tourism is sustainable, giving back to the landscape and local communities and ensuring people respect the National Park. The film is an accessible way to find out the best ways to enjoy the New Forest while protecting the environment.’

Richard Burke, District Recreation Manager, Forestry England, said: ‘The New Forest is one of the UK’s most important landscapes for conservation and wildlife. It’s also a special place for people to connect to nature. We want people to enjoy their time in the Forest, deepening their understanding of why it’s so special and providing practical ways they can help to care for it.’

The visitor welcome film can be viewed at:

Businesses are encouraged to embed the video into their own websites, show in their shops and reception areas or send the link when visitors book their accommodation or activities.

New collaboration to welcome visitors and help them care for the New Forest

(Left to right): Launching the New Forest visitor welcome film are Aynsley Clinton, NFNPA; Richard Burke, Forestry England; Alison Wilson, Go New Forest; Jaqui and Eloise Oldfield, Red Shoot Camping Park, Linwood; Hilary Harper, Love the Forest treasurer.


Love the Forest and apply for funding

The Love the Forest scheme is inviting people to apply for grants of up to £5,000 for projects which help secure the future of the New Forest.

The scheme, run by registered charity the New Forest Trust, has recently funded a wide range of conservation, education and commoning projects.

animal accidents

Initiatives include printing the New Forest Code to show how to care for the Forest; supporting the campaign to reduce animal accidents; research into rare pine martens; a film for visitors about how to the keep the Forest special and providing litter picking kits for National Park ambassadors.

Businesses across the National Park generously help raise the funds from their customers by adding a small donation to restaurant bills, accommodation, products and services.

New Forest Trust Chairman William Ziegler said: ‘The New Forest landscape is globally important for nature and it’s only through everyone working together that we can make sure it’s around for future generations.

‘We know there are some great projects which could get under way with a bit of funding so we’re calling on businesses, communities, schools and organisations to submit their ideas. Applying is easy and you’ll get a quick response.

‘We would also like to thank our partner businesses and their customers who have raised hundreds of thousands of pounds over the years to ensure the spectacular New Forest is not just protected but improved.’

Grants of £50 to £5,000 are available and projects must meet one or more of the New Forest Trust charitable objectives:

  • Promoting the conservation, protection and improvement of the New Forest
  • Promoting the conservation and protection of the commoning livestock, the deer and other flora and fauna of the New Forest
  • Promoting the education and understanding of the public in the commoning of livestock, of fauna and flora and the environment of the New Forest.

Find out more about projects the scheme has supported and how to apply for your own grant on the website:

New Forest Collection guests dig deep to support Love the Forest

Hotel staff at the New Forest Collection who had helped collect a staggering £92,000 in donations from their guests joined the volunteering programme they had helped to support.

The five hotels in the New Forest National Park – Bartley Lodge, Burley Manor, Forest Lodge in Lyndhurst, bed and breakfast Moorhill House in Burley and Beaulieu Inn plus pub restaurant The Drift, have raised the funds over 11 years, with a £1 donation added to bills and are the biggest contributor to the Love the Forest scheme.

Love the Forest is part of the New Forest Trust charity, whose charitable aims are to secures the future of the New Forest by supporting conservation and education projects as well as supporting the ancient tradition of commoning where animals roam free across the landscape.

Last year with the help of the New Forest Collection funds it gave a grant of £9,000 to support the New Forest National Park Authority’s (NPA) volunteering programme which restores habitats across the Forest.

Five team members from Bartley Lodge and Central Offices took part in an NPA conservation volunteering day to restore heathland at an RSPB site at Copythorne. They cleared birch and pine trees with hand tools so that key heathland species like heather and gorse can return and support native species such as curlew, sand lizard and grass snake.

Managing Director Garry Baldwin said: ‘We at the New Forest Collection give our guests the opportunity to support Love the Forest through a £1 donation on their bill. That gives us a great opportunity to sit at the heart of the community by supporting conservation and education projects, keeping the Forest as a great place to come and stay.’

As well as supporting the 900 National Park volunteers who help with conservation, wildlife and heritage tasks, recent Love the Forest grants have:

  • funded research into pine martens
  • promoted the New Forest Code so visitors can help care for the Forest
  • helped Hampshire and Isle of Wight Wildlife Trust to remove invading non-native plants from rivers and streams.

New Forest Trust Chairman William Ziegler said: ‘We are extremely grateful for the ongoing support of New Forest Collection guests and staff.

‘The funds raised through New Forest Collection guests’ donations are vital to support a wide range of projects across the Forest, ensuring this internationally-important landscape survives for future generations.

‘We would also like to thank the New Forest Collection staff for their practical help by putting their wellies on and joining the volunteers!’

People can donate online to Love the Forest at:

If your business could support the Love the Forest scheme, please get in touch at

Group of volunteers on heathland with tools
New Forest Collection staff with National Park volunteers at the RSPB’s Copythorne site


Notes to editors

About Love the Forest

The New Forest Trust (registered charity number 1099420) was founded in 2003 with one simple aim, to secure the future of the New Forest.

It gains financial support locally through donations and from the millions of people who visit the New Forest every year through the Love the Forest visitor giving scheme.

The money raised is used to fund projects that meet the Trust’s charitable aims to support conservation, education and commoning, with some projects being delivered directly and others by local organisations through the Love the Forest scheme.

Visit the New Forest Trust’s website for more information about how you can help care for the New Forest:

The New Forest National Park Authority supports the Love the Forest scheme and is actively involved in its promotion and administration.

New Forest Pine Marten Project – Spring 2022 Update

Your donation to Love the Forest has enabled a grant of £2,000 to be given to Wild New Forest for surveys on pine marten in the New Forest. It will allow the team to test the feasibility of conducting DNA analysis of pine marten ‘scats’, or droppings, to help determine the number of individual animals present in some areas.

The grant has been match-funded by a Forestry England grant and Wild New Forest staff resource to give an overall total of up to 80 days (600 hours) of fieldwork. The Love the Forest contribution will also support additional research and external engagement activities associated with the project during 2022.

Here’s the latest Pine Marten project update from Wild New Forest and some fantastic footage of these amazing animals:

Fieldwork has commenced for the second year of a project using 30 remote trail cameras to investigate a newly established Pine Marten population in the New Forest.

Building on the promising results obtained in 2021, where nearly 80 Pine Marten records were obtained from four areas on the Crown lands, the cameras are being deployed in a further four areas this spring and summer. The fieldwork on the Crown lands is primarily funded by Forestry England and is co-ordinated by Marcus Ward of Wild New Forest, who is dedicating 80 days (600 hours) per year to the project.

The overall aim is to produce an initial map of Pine Marten distribution across the New Forest and identify their preferred habitats, with a view to understanding whether the population is self-sustaining and potentially able to link up with populations being established elsewhere in southern England. Further background to the first year of the project can be viewed on the Wild New Forest blog here and here.

The project team have just released a video, produced by Michelle Poczapsky, showing highlights from the 2021 field season. The video includes fantastic footage of Pine Martens moving around the forest floor at night and in the early morning, including a clip showing an adult Pine Marten apparently moving young kits between den sites, and others showing juvenile Pine Martens, providing tantalising evidence for successful breeding.

The video also features a variety of other notable wildlife recorded on camera in 2021, including Goshawks chasing Grey Squirrels on the ground, a Buzzard eating a Bank Vole, and intimate and often entertaining views of mammals including Badgers, Foxes, and several species of deer.