Love the Forest’s new fundraising drive has all the ingredients for success thanks to support from New Forest Ice Cream.
The Lymington-based family business on the edge of the New Forest National Park is giving a percentage of all scoop tub sales of its vegan salted caramel flavour to the Love the Forest scheme.
Love the Forest is part of the New Forest Trust charity, which secures the future of the New Forest through conservation and education projects as well as supporting the ancient tradition of commoning where animals roam free across the landscape.
Free from dairy, gluten and egg, the vegan alternative ice cream offers a rich, sweet taste of caramel enhanced by a pinch of salt. It can be found in many New Forest pubs and restaurants and also at scoop outlets in villages across the Forest and seaside.
New Forest Ice Cream Director Niki Jenman said: ‘We started supporting Love The Forest on our 30th Anniversary nine years ago as we wanted to help protect this precious landscape. Whilst family is at the heart of our business, our location is its soul. We are firmly rooted in the New Forest and the generous bounty of this unique location is evident in the quality and flavours of our ice cream. As a result, we have introduced numerous initiatives to help reduce our carbon footprint and to become even more environmentally friendly as well as giving back through Love the Forest fundraising, to ensure that this special location retains its beauty for many more generations to enjoy.
‘Other than vanilla, salted caramel is the top selling flavour across our scoop range so we hope it should really drive donations for the charity. Being vegan, this plant-based product seemed a good fit with Love the Forest’s nature conservation aims.’
Recent Love the Forest projects include supporting the 600 National Park volunteers who help with conservation, wildlife and heritage tasks; promoting the New Forest Code so visitors can help care for the Forest; and helping Hampshire and Isle of Wight Wildlife Trust to remove invading non-native plants from rivers and streams.
William Ziegler, Chairman of the New Forest Trust charity, which is behind the Love the Forest scheme said: ‘We are extremely grateful for New Forest Ice Cream’s continued support raising thousands of pounds for vital projects and this new vegan flavour has all the ingredients for success.
‘We hope all New Forest residents and visitors will enjoy this tasty way to show they Love the Forest!’
People can also donate online at: https://www.justgiving.com/newforesttrust.
If your business could support the Love the Forest scheme, please get in touch at firstname.lastname@example.org.