27th April 2023

.. as pony replaces dog in this unique edition

Today sees the ‘Big Reveal’ of a brand new MONOPOLY: New Forest Edition board.

And – drum roll – we get to feature in the game!

We are one of 30+ New Forest organisations to ‘Pass GO’ in the MONOPOLY: New Forest Edition game.

This New Forest version of the world’s most popular board game features “the great and good” of the region – from the National Park, to Rufus Stone, to Bolton’s Bench .. and many more, including us.

We get to star on a Love The Forest ‘chance’ space.

New Forest Trust Chairman, William Ziegler at the official launch of MONOPOLY: New Forest Edition at Balmer Lawn Hotel

In this edition, the multi-coloured MONOPOLY property sites become exclusively New Forest. And the cards and tokens change too. The boot playing token gets the boot – literally – along with all the traditional tokens, such as the top hat, Scottie dog and ship. And amongst those in their place? A pony, tent and pig.

The board has been produced by London-based games company Winning Moves UK, under licensing from global branded entertainment leader Hasbro, and is in shops now.

The sets are themed in genres. From heritage to tourism, hotels to shopping, business to travel – and more. There’s a ‘Show’ set which includes The Ellingham Show and the New Forest and Hampshire County Show. And the quartet of trains stations from the London original classic are handed over to local stations, including Brockenhurst. Several New Forest charities get to feature in the game too.

Ella Gibbs, Customs Games Executive at Winning Moves UK, says:  

“It’s a board for the ages – the past and the present – and features the great and the good of the New Forest.”

The game was being formally launched this morning at the Balmer Lawn Hotel, at exactly the same time as it hit the shops.

Last year it was announced that the New Forest is getting its very own official version of MONOPOLY. At the time the public was invited to send in suggestions. 

“We have been wonderfully spoiled for choice putting this edition,” adds Ms Gibbs from Winning Moves UK. “Thank you to everyone who contributed during the public consultation process.”

The game is available now. WHSmith, Waterstones and Amazon are amongst the leading stores stocking the board.


MONOPOLY first hit shelves in 1935 with the Racecar, Thimble, Boot, Top Hat, and Battleship among the original set of MONOPOLY tokens, while the Scottie Dog and Wheelbarrow were added in the early 1950s. Although the brand has evolved over the 87 years, the gameplay and iconography of the classic MONOPOLY game has remained unchanged, making it a timeless classic sure to be enjoyed by future generations. Today, MONOPOLY is the world’s favourite family game brand and is enjoyed by more than one billion players in 114 countries across the globe. 

About Winning Moves:

Winning Moves is a leading world games company, which since 1992 has owned and produced TOP TRUMPS, producing and selling the ‘Cool, Card, Cult’ game in more than 30 countries across the world. Winning Moves also produces, with Hasbro, official versions of MONOPOLY based on cities and towns across the world, including in the UK, across Europe, the US, the Middle-East, Africa, the Far East, Australasia and many more places. Winning Moves as well owns and produces PASS THE PIGS, WADDINGTONS NUMBER 1 PLAYING CARDS and a host of other leading games, toy and card Brands. 

About Hasbro: 

Hasbro is a global branded entertainment leader whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through gaming, consumer products and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit © 2023 Hasbro, Inc. All Rights Reserved.